PRESS RELEASE
14 September 2009

Wiggle retains its crown as the UK’s #1 online bike shop

It’s official: Wiggle is the UK’s top online bike retailer. Figures released by Hitwise UK show Wiggle as the country’s most visited cycle website during the first half of 2009. This means we’re not just the best online bike shop, but more people are visiting Wiggle.co.uk than any other UK cycling site.

Wiggle has now won this award every year since 2006. Not content with winning Hitwise’s Cycle Industry award, Wiggle was also ranked fifth overall in the Sports and Fitness Industry sector.

Dean Maskell, Wiggle’s online marketing manager, said:

“It is absolutely fantastic news that Wiggle has
won this award once again. A huge amount of work has gone into our website – and there is still much more to come. Awards like this are great recognition of all the work that goes on behind the scenes, providing the customer with the reassurance that they are shopping with a true market leader.”

He added:

“Congratulations to all of our team and, most importantly, huge thanks to all of our customers.”

This award means there’s not much room left in Wiggle’s jam-packed trophy cabinet. Earlier this year, the website won its fifth consecutive Best Mail Order Company award from 220 Triathlon Magazine and Which? Magazine also named us as the UK’s Top Sports and Leisure Site. It comes as no surprise that Wiggle enjoyed a record-breaking summer, with traffic reaching an all-time high of 2.1 million visits in July, an 80 per cent rise on July 2008.