English
Wiggle wins best online retailer at BikeBiz Awards
Wiggle was crowned best online retailer of the year at the BikeBiz Awards last night for the second year running. The awards, which took place at Sway Bar, Green Queen Street, London, celebrated the bike industry’s high achievers. With 3.4 million visitors to its site this July – a figure which is up 62 per cent on the same period last year – Wiggle had some impressive statistics with which to wow the judging panel.
This, together with Wiggle’s excellent customer service, wide range of competitively priced products, exciting offers and innovative
website, helped seal the victory for the bike and triathlon retailer. It has been a great week for Wiggle: just a few days ago it learned it has been shortlisted for two titles in the 2010 eCommerce Awards for Excellence. This followed Experian Hitwise UK naming Wiggle as Britain’s most visited bikes website during the first half of 2010, a title it has enjoyed every year since 2006. Wiggle
was also ranked fourth overall in the sport and fitness retail industry sector.
Martin Talbot, Wiggle’s director of marketing, said:
“We are delighted to have won the BikeBiz award for best online retailer once again. It confirms to us, our customers and the industry that we are the best at what we do. We look forward to building on this success in the future.”
About Wiggle:
Wiggle.co.uk started as Butlers Cycles, a small independent bike shop in Portsmouth which had been trading since 1920. After initial success selling bike parts and other items online, Wiggle.co.uk was officially launched in 1999. From there, it has expanded to the current 45,000 sq foot warehouse where at any time there can be more than 250,000 products in stock.
Wiggle have always believed the customer is central to everything they do. Wiggle are committed – as fellow active sports enthusiasts, Internet users and hardworking people – to ensuring their customers are always satisfied. The majority of people who work at Wiggle are keen cyclists and sports fans and this is reflected through their passionate service, attention to detail and extensive range of exclusive brands and products.
With brands such as dhb, Verenti and Focus Bikes Wiggle deal directly with the manufacturers, shaping and tweaking the features and specifications to ensure the product their customer buys is exactly what true sports enthusiast would want.
