Earn £40 for your charity, Simply cross the finish line wearing adidas trainers.

In anticipation of the Virgin London Marathon, adidas has teamed up with Wiggle to offer marathon participants the chance to earn £40 for their chosen charity.

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How to claim

  • Register on the adidas campaign website: www.adidas.com/londonmarathon
  • Cross the finish line wearing adidas running shoes
  • Payment is made within 8 weeks following the event
  • After registering the only thing that the runners need to do is ensure they cross the finish line wearing adidas running trainers
  • When each runner finishes the marathon they have to go through one of 12 channels to have their timing chip removed. It is at this stage that we will be able to see if the runners have completed the marathon in adidas footwear.
  • When the chips are removed all those that are on adidas trainers will be placed into a separate bin and a separate database will be created. This database will then be cross-referenced with our registered runners and the payments made through Virgin Money Giving

    • Payments made

  • Within 8 weeks of the marathon we will make the payment into each registered runner who has successfully completed it
    It is imperative that each runner keeps their account live for at least 8 weeks after the marathon has finished or we will not be able to facilitate the payment
  • The payment will be visible on the runner’s account and marked as ‘donation from adidas’

    • Eligibility

  • Any runner who participates on behalf of a charity or for a charity is eligible
  • Promotion is open to UK residents only
  • Participant must be at least 18 years old
  • Participant must have an active Virgin Money Giving sponsorship page to qualify
  • Only 1 entry per person
  • Entries must be received by 31st March
  • Participant must complete the marathon and cross the finish line wearing adidas trainers

    • Terms and conditions

  • In order to qualify for the £40 donation the runners must first register on the campaign website: www.adidas.com/londonmarathon
  • In order to register the runners must have an active Virgin Money Giving account. See clause 2 of the t&c’s. This allows us to make the payment directly into their fundraising account rather than to the individual themselves. The consumer only needs to add the last part of their URL into the box. This is clearly indicated on the creative.
  • As we are inputting the donations manually into each account it could take up to 8 weeks for all of the payments to be made. Therefore the runners MUST keep their charity pages open at least 2 months after the marathon closes. If they close their account before this time we cannot make the payment.
  • The closing date for registration is 31st March 2011