Next up on our monthly Staff Spotlight blog is Maddy Riordan-

 

Position at Wiggle:

Head of International Marketing

Favourite Ice Cream Flavour?!

Obsessed with Mars Ice cream Bars

What does your job involve?

Driving sales in our international territories via press, online and other means. Developing and localising our proposition for customers in international territories including via translation, new payment methods and site look and feel. Market entry strategy – where shall we go next!?

How long have you been with Wiggle?

5 months on Friday

What kind of riding/running/swimming/tri do you do?

Adventure racing and cross country is my thing but following foot surgery have toned it down to a gentle jog at best – bought a road bike recently in an attempt to avoid further injury!

What events have you taken part in and what were your results?

Um, nothing to write home about really! Highlights of my running career is my 1hr 41m half marathon. Most fun race ever was the Hellrunner down South. I’ve done a couple of the Wiggle sportives I’m biased but I thought they were brilliant!

What is your training routine?

Sporadic

Top tips for riding/running/swimming/tri?

Enter races, or events, even if you are only a beginner  it’s a great way to get into a routine of training and to have something to aim for.

What equipment do you use?

I run inSaucony Progrid Hurricane and ride a Specialized Dolce  I’m in the market for an upgrade though, maybe a Colnago CLX withUltegra!

What is your favourite bit of kit (and why)?

I love my LAKE cycling shoes, it’s girly I know but they look great.