Name: Jason Sims
Position at Wiggle: Event & Athlete Manager
What does your job involve?
A multitude of aspects, from sourcing new events to sponsor, building the Wiggle brand with existing sponsors and ensuring Wiggle have the best range of cycling events available to enjoy! I also take care of our athletes, this ranges from elite athletes competing in a variety of cycling / tri sport disciplines, to our very own Wiggle Staff weekend warriors.
How long have you been with Wiggle? 3 1/2 years
What kind of riding/running/swimming/tri do you do?
I love to ride Downhill bikes mainly, that is my passion, however I do like to dabble in XC and sportive rides.
What events have you taken part in and what were your results?
Wiggle Enduro 6 night time time trial & Wiggle Enduro 6hr, No Fuss 6h Downhill Endurance at Fort William, Various Wiggle Super Series Sportive events.
What is your most memorable riding/running/swimming/tri moment?
Hmm. Most memorable moment riding, has to be the epic Downhill endurance event at Fort William. 6hrs of constant downhill pounding, nothing quite like a 10hr drive followed by minimal sleep followed by a grizzly, wet, windy, & cold day of downhill, ha, I loved every minute of it!
What is your training routine?
None, just get out and ride! Pain is weakness leaving the body!
What equipment do you use?
I ride Focus, Giant and Norco bikes & wear anything from dhb, Nema, Sixsixone, Raceface, Fox & Royal Racing
What is your favourite bit of kit (and why)?
Has to be my Giant DH Comp downhill rig, never failed me yet!
Favourite Ice Cream Flavour? Neapolitan (why have one when you can have all three!)

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Totally agree with the comment ‘Wiggle have the best range of cycling events available to enjoy!’ … Enjoyed reading the interview.. I imagine Wiggle to be a great company to work for – Definitely leading the way from a customer satisfaction point of view…